What is SEO for roofers? Well, it is the way of using short-tail keywords in your web content. We all know how hard it is to rank for longtail keywords. Most of the time you need to know where to place your keyword and have your page optimized for that specific keyword or phrase. This is called Search Engine Optimization, or SEO for short-tail keywords, in a digital marketing agency campaign.  If you do not have a clue what this is all about you will be pleasantly surprised.

For a Successful Roofing SEO Campaign

In order for your SEO campaign to be successful, it requires you to find out the best keywords to optimize your web page content around. These are called KPI or Keyword Phones. What is KPI? KPIs are statistical parameters and software programs in order to collect and calculate data on the number of leads that have been generated by every SEO campaign.

Every successful SEO campaign is built around a pre-set KPI or number that tells the giver how many leads will be generated during this particular month. Usually, the KPI is based on the average number of leads that are received each month, but sometimes this data is calculated using other metrics as well. The best way to calculate a KPI is based on data, not on assumptions. This is why a good SEO consultant should also tell you how many leads you can expect to receive per month as well as the percentage of these leads that turn into actual sales. You want to be able to predict accurately the number of leads that you can expect to receive, and what type of lead you should aim for.

KPI’s are Key to Success

The KPI or Key Performance Indicators that are most effective at predicting the success of an SEO campaign are based on how frequently searches are done for the specific keyword or phrases that your site is optimized around. Using Google AdWords is the best way to find high-ranking places for these keywords. There are also independent tracking services available for both PPC and SEO that can help you find the most profitable areas to promote your SEO for roofers keywords to generate more leads for your business.

SEO for Roofers

Make Certain to Do Keyword Research

A great way to use KPI in SEO for roofing contractors is to determine what percentage of searches each of your keywords generates and then use this number to create different campaigns. For example, if you are going to promote “roofers insurance” or “roof repair company fishers” or “roof replacement Indianapolis” or even “metal roofing“, then you may want to use the term “insurance” five times in a row. This will tell you that you have enough potential customers that are likely to be interested in purchasing this type of insurance. Once you have determined the best keyword phrase or keywords to use in each SEO for roofing campaign you will need to build a large list. You can get this list from analyzing the searches done each month, or you can purchase a program that will analyze your list for you.

Utilize Google Search Console

When it comes to using SEO for roofers you want to be sure to utilize the search console. If you don’t know the many capabilities of the search console, it is worth investing in a tutorial or two to familiarize yourself with all the various options. Many people are confused about how to optimize their site with the search console options and how to rank for certain key phrases and keywords. When you master these skills, you will be able to take your business to new heights in no time at all.