There is often quite a bit of confusion regarding what makes a site search engine friendly and what makes it search engine unsearchable. Search engine marketing, or SEM as it’s commonly known, is not a one-time process. Instead, there are always newer keywords, updated content, fresh images, and other ways to optimize a web page for the search engines. These techniques do not stop once a page is listed in a search but continue to improve the page’s rank over time. The longer a page remains on the first page or search results pages, the more successful the marketing campaign.
Keywords are Important Factors
One of the most important factors to consider when creating a search engine-friendly site is keywords. Keywords need to appear in both the title and summary tags, which appear at the end of each Google search page. The more search engine-friendly your page is, the less similar it will seem to other pages. For example, if a page contains the same sentence, phrase, or text as another page, the search engines will lower the ranking.
Unique Content is Essential
Another critical factor in making a search engine-friendly site is unique content. Unique content is essential because it helps the spiders (which search engines use to index web pages) to understand what the page is about and how to navigate it. A great way to create unique content is by writing each page in isolation, using only one keyword or phrase to describe each page in the body of text. For example, if your main page contains the definition of a unique object and description of that object, each page should have just that introduction and description.
External LInks Show Relevance
Another critical factor in a search engine-friendly site is the use of external links. Web admins can use external links to link to other parts of your site or from your web pages to other areas of your site. Some webmasters are reluctant to use these links, arguing that search engines are bots who read HTML and that using these links is not natural. However, these links are a vital part of SEO and are often the only way to get a site to move up in rankings due to their importance in the optimization process.
Internal Link Structure Brings it Home
The final and most important factor in a search engine-friendly site is internal linking from related pages. Internal links should be from primary web vitals, such as the home page or about page. There should be a resource box that links to the website’s about page if the user cannot find it in the main text in the about section. When done correctly, this process will make it more likely for the visitor to click on this link and fill out the extra information they need.
The user can navigate the website and find the information they seek that makes a website search engine friendly. For the best results, a site should be constructed around one central idea and linked from many different points. Google ranks sites according to how relevant they are to a user. A good optimization strategy should keep visitors coming back and increasing the chances that they will purchase products or services.